The organic food market has grown at an extraordinary pace over the last five years and the growth is far from ending here. Thus, market studies indicate a potential doubling of the sales by 2011. Such statistics have imprinted a new direction to the growth of the organic food market since more and more food producers have taken up these lines of production trying to capitalize on them. Consumers, on the other hand, want to avoid chemicals, antibiotics, hormones, pesticides and the genetically modified organisms that are present in conventional foods, and people are really looking for labels that read ORGANIC.
The extension of the organic food market results from consumers learning that regular non-organic food is dangerous to health by the chemicals it contains. The more we learn about the additives and chemical substances in non-organic products, the higher the eagerness to buy something organic. In time, the exposure of the processed food risks will determine a whole new evolution direction of the organic food market. And people shop at supermarkets, which is why, retailers have to offer attractive products that are considered organic commodities at a very affordable price. Consequently, when you shop at Wal-Mart you expect to get organic foods at a rather good price.
The organic food market is presently serviced by a huge number of producers worldwide. Although favored by some producers, exports of organic products is more difficult due to the perishable nature of the foods. The emphasis and the responsibility at the same time falls on local producers, farmers or farming groups that address the needs of the local market sector. The organic food market is in a continuous expansion that goes hand in hand with an increase of productivity. This growth can only be possible if more and more manufacturers get caught in the system. There is however a risk in this extension.
With the higher demand for organic foods, the sales of conventional products will drop. The problem here is that even the regular items on the organic food market can become subject to the production haste that will involve some form of automated processing or food treatment, thus, pushing the all organic principles a bit further, making them rather loose in fact. Therefore, we could be assisting right now to a softening of the standards that make organic foods so appealing to the health-concerned consumers. Regulations therefore have to remain strict and their implementation by control organs has to be impeccable.
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